How Geico Auto Insurance Changed the Industry

Every so often a particular corporation or individual comes along that completely changes the way companies do business in any one industry.  Names like Microsoft, Starbucks, and even George Lucas may come to your mind.  And it’s true that in some ways, the Geico auto insurance company changed the way many insurance companies have done business, both online and in person.

Online Quotes With Geico Auto Insurance

For one thing, the Geico auto insurance company was one of the first to not just offer online quotes but to aggressively market the use of this system as well.  Customers no longer needed to sit on the phone with all their information and paperwork and tie up an insurance rep’s time with all the details.  They could enter it into a computer screen themselves and get their quote immediately.  Another feature that the Geico auto insurance offered with their online quoting system was to simultaneously enter the same information into competitor’s databases as well so that potential customers could get their rates to compare at the same time.  This was a new and unique feature that was not so readily offered up until this time.

Today there are many things that people do online and that they expect to be available to them through the internet.  It’s not uncommon for a person to visit their favorite retail store, supermarket, or even pharmacy website to check and see if the products they want are available and the prices.  Comparing insurance rates is no different, and Geico auto insurance really stepped up to the plate by responding to this and offering their online service.

Geico Auto Insurance and Advertising

Insurance companies have been advertising their services for years, but with the ease of use when it comes to Geico auto insurance and their aggressive advertising techniques, other companies have had to follow suit.  While most television commercials for auto insurance in times past were very serious and somewhat business-like, Geico introduced their talking gecko lizard and a cartoon icon was born.  This made auto insurance seem like less of a tedious hassle with people; whether or not this is true is another matter, but at least customers were able to relate to Geico auto insurance by remembering their little lizard.

Changing the Industry

It’s true that Geico auto insurance may not have completely changed the face of the industry; auto insurance is auto insurance.  But for many customers who appreciate being able to get quotes for their insurance without having to pick up the phone and who want to see other comparable rates at one time, Geico has changed things for them.

People want things to be faster and easier for them, at least as much as possible.  Shopping for car insurance is always going to be somewhat tedious, but with the online availability of Geico auto insurance at least it has become somewhat easier to do this, not just with their company but with so many others as well.

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